Recently Shipped & Produced
Internal Tooling & Automation 🛠️
To streamline operations at Arcadia Finance, I designed and developed a suite of custom internal tools from the ground up:
Screenshot Brander: Instantly transforms raw screenshots into polished, high-resolution assets. The tool automatically detects aspect ratios and light/dark modes, then crops, upscales, and formats the image so it’s immediately ready to publish.
Document Branding Engine: Built for time-sensitive workflows, this tool takes complex, unbranded materials, like graphs and pitch decks, and automatically applies Arcadia’s brand system to deliver a 'ready to share' document in seconds.
Farcaster AI Agent: A custom social listening workflow that tracks Farcaster posts across specific chains where Arcadia operates, delivering a cleanly structured feed of highly relevant updates directly to the team.
Product Feature Video
For a recent design challenge with Delta by eToro, I was tasked with creating a premium motion piece to introduce their new AI portfolio summary feature. My submission (which the team selected as the best overall) focused on crafting the exact "aha" moment of gaining instant financial clarity.
Rather than using flashy effects, I used deliberate, rhythmic pacing to guide the viewer's eye. The 9:16 video works flawlessly without sound, smoothly transitioning from the initial UI interaction to the core AI insights, delivering signal through the noise just as a serious investor expects.
The Evolution of Forex Trading Promo Video
For Perpetuals, I transformed a single-sentence briefing into a fully realized storyline spanning the history of Forex Trading. I handled the entire production pipeline from scratch:
Script & Concept: Developed the complete narrative arc, charting the historical journey from primitive bartering to modern Web3 markets.
AI-Augmented Visuals: 0% stock footage. I built a custom generative pipeline to direct, generate, and animate 109 high-fidelity images and 48 distinct video blocks, guaranteeing a 100% original look.
Audio , Soundscapes, and Music: Created and directed an original voice-over. Drawing on my music production background, I engineered custom soundscapes, SFX, and final audio mastering to ensure the visual pacing was tightly synced to the rhythm.
Post-Production & Polish: Executed advanced VFX and applied a unifying cinematic color grade to seamlessly blend over 150 distinct generated assets into one cohesive aesthetic.
Final Delivery: Rendered and optimized the final master in pristine 4K and Full HD, ensuring flawless, high-resolution playback across web, mobile, and large-scale event displays.
Meeting Link Scanner
To solve the growing issue of deceptive video conference links, I built and launched a live verification tool from the ground up. This project represents my full product design lifecycle, moving from initial concept to a fully functional, deployed web product.
Product Architecture & UX: Mapped the user journey to ensure a frictionless, instant verification process for time-sensitive users.
End-to-End Execution: Bridged the gap between concept and reality by handling the complete UI/UX design, brand identity, and the live front-end website development.
Live Deployment: Successfully launched the product, which is currently live and actively helping users detect phishing attempts.
