Arcadia Finance

As the brand and lead designer at Arcadia, I developed a new Visual Identity that keeps the logo as the focal point for strong recognition, while ensuring it remains flexible and adaptable for showcasing partnerships.

Role: Lead & Brand Designer | Timeline: Feb 2024 – Present
Tools: Adobe Creative Suite, 3D/Motion, Blender, Photoshop, Illustrator, After Effects, AI Workflows.

Brand Identity (Arcadia Finance)

I engineered flexible identity systems that prioritizes the Arcadia mark without sacrificing versatility. By utilizing custom 3D assets and a modular grid, the brand remains instantly recognizable while providing a neutral, high-tech canvas for showcasing diverse industry partnerships.

Logo Variations

Static and Animated Logo Versions

Visual Templates/Data Decks/Video Tutorials ↗↗

Branded co-marketing templates, data decks, presentations, pitch decks and more.

Brand Guidelines

Ensuring Visual Consistency

Creatives

Creative Brand Adaptations

Web Assets

Interactive Roadmap

Explainers

Animated Explainers

Custom Icons

Custom Icons for LP Pools

Custom Wordmarks

Custom Wordmarks for subdivisions/products

Tokenomics

Tokenomics for Investors and Community

Custom Graphs

Adaptable Charts

Outliners

Adaptable Charts

Onchain NFT

APY GIFs

Automation GIFs

Created by Tdesign 2026