About

FAQ

Case Studies

Business and Revenue
Growth strategies

During my + 20 professional career, I have managed to grow businesses sometimes from scratch, othertimes allready existing.

Dive into my past to find some details about how I pulled this off.

Music Man Dance Store

+50% in-store sales increase

Skullcandy Inc.

From $0 to +$1.2M Business

Beats by Dre

From $1.3M to $3.7M Revenue

Music Man Dance Store

Early in my twenties, I was working at one of my first day jobs. A record store recruited me on a part-time basis as their inventory manager. After a few months, I had worked my way up to full-time sales and purchasing.

The business contained two rooms, each with its own set of clients and merchandise, and one main listening room where everyone could listen to music before purchasing anything.

I devised the idea of introducing a large wall exhibiting the best-selling products from both rooms in the listening room. This unique idea resulted in the store increasing their sales by 50%.

Skullcandy Inc.

Working as a sales representative for a pro-audio and hifi distributor, I noticed Skullcandy Headphones, a relatively unknown brand in their catalog. As I became convinced that this brand had the potential to generate sales, but having no marketing budget, I devised a creative marketing strategy. I began contacting the media network I had established, proposing giveaways in the form of contests, and contacted 'influencers' (artists, national celebrities, dj's, professional athletes) who I believed could generate exposure for the brand I was attempting to launch.

Driven by the positive reception of both the brand and its concept, I initiated the process of creating email newsletters and sales sheets.

With visual content developed, a limited product inventory, and an unquenchable desire to make this brand a household name, I initiated contact with potential new retailers. I established a new revenue stream and network of retailers (+380 retail stores) within the organization approximately six months later.

By means of my endeavors, I successfully expanded the Skullcandy’s yearly revenue in my area from zero to over $1.2 million, was elevated from sales representative for a distributor to National Sales & Marketing Manager for the brand itself, and was honored with the prestigious title of "Young Talent Marketeer of the Year."

Beats by Dre Headphones

As National Business and Marketing Manager, I was accountable for the annual sales growth of Beats, which increased from $1.3M to $3.7M prior to the brand's acquisition by Apple.

I developed and designed an innovative creative marketing strategy, including visual display on large billboards, paid media advertisements, partnerships, while leading a small team of graphic designers, I focused on generating more in-store presentations, attracting new customers, securing shelf space, creating custom product stands and banners, and claiming strategic locations.

Beats achieved the status of the highest-selling headphone brand in the region under my jurisdiction (Belgium & Luxembourg) during that period.